Rec-Chek Proforma Development

Purpose

Use this template to submit the information that Rec-Chek will need to develop a thorough marketing strategy for your bank. We will use the information that you submit, along with other developmental tools, to build your marketing strategy. The following questionnaire is provided as a means of developing a "generalized" Income/Expense Proforma for your bank. Rec-Chek's marketing experts will help you develop more detailed strategies and tactics later, but this will give you an idea of questions to be considered. Please answer the questions with your "best estimate" - no need to expend significant research time for this initial effort.

1. Profile

1. Contact Info

   • Name
   • Bank Name
   • Address
   •  
   • City     State AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY     ZIP
   • Phone
   • Email

2. Please list your primary and branch locations along with approximate number of employees at each, and briefly comment on the growth potential for each site.

3. Approximately how many active DDA, NOW, and Money Market accounts you have in each of the following categories?

   • Affluent individuals
   • Professionals
   • Non-profit
   • Small business
   • Agricultural
   • Total DDA

4. Are these accounts spread uniformly over your existing locations or do some locations cater more to some specific groups than others? Please give us a brief description.

5. Approximately how many total active DDA, NOW, and Money Market accounts do you have?

6. Who provides your physical check or check imaging processing?

7. What percentage of your customers use your Internet Banking Service?

8. Which of your internet services are most popular?

9. What percentage of your customers receive E-mail statements?

2. Competition

1. Is your customer base under competitive pressures? If so, what kind?

   Direct

   • Local Area Banks
   • Regional Banks
   • Brokers
   • Credit Unions
   • Non-bank Banks
   
   
   Indirect

   • Internet

2. Give a brief description of your competitive perception for your main site and any unique branch locations.

3. Rec-Chek Goals

1. Based upon your initial impression, what would be your primary reasons for implementing a Rec-Chek service?

   • As a competitive response to strengthen key customer relationships
   • Attract new customers, increase penetration in a specific market segment, help launch a new branch, etc.
   • Help build a stronger sales culture within the staff
   • Increase non-interest income
   • Enhance your corporate full service image
   • Other

   While Rec-Chek will be able to contribute to all of the above, typically there are one or two elements that are of primary importance. These objectives may also vary by location.

4. Marketing

1. Do you have a Marketing Department that will design your sales program?

   • Yes No

   If not, will you significantly rely on Rec-Chek for:

   • Program Design
     Yes No Maybe
   • Marketing Materials
     Yes No Maybe
   • Staff Training
     Yes No Maybe
   • Seminars
     Yes No Maybe
   • Customer Call Support
     Yes No Maybe

2. A key element in the success of any new service is the buy-in by your employees. We suggest this can be best achieved by having sales success contest or sales incentives. Would you be willing to support such an effort?

   • Yes No Maybe

3. Your marketing program should be scaled to, and designed around, your Rec-Chek goals. Three generic programs are outlined below. Which one best fits your anticipated objectives?

   • Passive - designed for account retention, more of a competitive response
     Moderate - designed for new account generation and image enhancement
     Aggressive - designed to maximize growth, market penetration and revenue
   
   

   • 	Passive	Moderate	Aggressive
     Customer Letter	•	•	•
     Statement Stuffers	•	•	•
     Lobby Signs/ Take Ones	•	•	•
     New Accounts Promotion	•	•	•
     Account Officer Calling	•	•	•
     Group Seminars		•	•
     Incentives		•	•
     Specialized Sales Representatives			•